Kubernetes pays off when you run many services that need to scale independently, self heal, and roll out updates without downtime. A team running 20 microservices across a fleet of servers gets real value from automated scheduling, rolling deployments, and health checks that would otherwise be hand rolled scripts.
It is overkill for a single application on one or two servers. The learning curve is steep, the YAML is verbose, and a real production cluster pulls in networking plugins, ingress controllers, monitoring, and secrets management. Many small teams are better served by a platform as a service like Heroku, Render, or Fly.io, or by a simpler container service like AWS ECS, where the orchestration is hidden from you.
The other cost is operational. Running your own cluster means patching, upgrading, and debugging the control plane, etcd backups, and certificate rotation. Most teams avoid this by using a managed offering such as Amazon EKS, Google GKE, or Azure AKS, where the cloud provider runs the control plane and you only manage worker nodes and your applications.